Stakeholders in the entertainment scene have applauded the birth of The United Masters in Lagos, an application software that enables songwriters and music acts to secure royalties for their work.

Founder and Chief Executive Officer of United Masters, Mr. Steve Stoute, noted in a chat with newsmen in Lagos that the application gives artists and songwriters the needed visibility across the globe.

He listed the platform’s partnerships with Coke Studio, Apple, and Tik-Tok, as well as its 100 percent royalty payment, as part of a bid to unlock the opportunities in the creative industry in Nigeria.

Popular Nigerian music act and record producer, Sarz, had spoken of his partnership with the United Master while adding that a lack of structure in the music industry was a major challenge.

United Master is a leading software and service platform for independent artists.

It’s a unique mix of premium music distribution services and an innovative and first-of-its-kind artist marketing solution.