Parimatch, one of the biggest sports betting companies in the world, now in Nigeria, has announced award-winning Afrobeats singer and songwriter, Asake as its brand ambassador.

The company says the collaboration between Parimatch and Asake is Befitting because both brands share similar traits- being, the value of charging towards success and being bold, unique, creative and dynamic.

Head of PMI Nigeria, Ruby Chuku, in a statement about the partnership, declared that “just like music, sports betting is a form of entertainment.” She also noted that “the entire Parimatch team is excited that the partnership will cement the global company’s footprint in Nigeria.

In celebration of the partnership, Parimatch has launched a 10 Million Naira “Terminator Jackpot offer” which gives old and new customers a chance to win a share of the big prize.

New customers can register on Parimatch.ng using the promo code, “ASAKE” – and will receive 120% welcome bonus – up to N120,000 on their first deposit to bet on sports.

All new customers who use the ASAKE promo code can also still claim 100% Casino Bonus up to N100,000, on another deposit on Parimatch.