The Trace Awards were born out of a passion for Afro-Urban music, aiming to celebrate and promote the creativity of this culture on the world stage. After a ceremony celebrating Afro-Urban music and culture, Trace is delighted to announce the broadcast of the Trace Awards 2025 highlights on its channels worldwide. The Trace Awards brought together some of the best Afro-urban artists including Rema, Diamond Platnumz, Yemi Alade, Harmonize, Josey, Kind Promise, Chelsea Dinorath, Zuchu, delivering electrifying performances that captivated audiences.
For all those who want to relive the most memorable moments, spectacular performances and emotional moments, don’t miss this exceptional opportunity!
Relive the best moments of the Trace Awards 2025, now available on all Trace channels worldwide.
With an exceptional line-up of the world’s greatest artists and emerging talents, this Highlights broadcast is the perfect opportunity to vibrate to the rhythm of the Trace Awards 2025.
Trace would like to extend its warmest thanks to all its sponsors and partners for their unfailing support. Many thanks to Johnnie Walker, Airtel Africa, The Mora, Visit Zanzibar, CANAL+, Rolling Stone Africa, Hot 97, SK Tours, Ivory Jet Services, Gigz, Bantumen, 1XBet, Sunrise Airways, OneRPM, Azam, Nofi and Wasafi. Thanks to their commitment, we were able to celebrate diversity and musical excellence with a global audience.
Join us on Trace on Sunday, March 9, to relive the best moments of the Trace Awards 2025!
For press inquiries and other information, please contact: awards@trace.plus
ABOUT TRACE
Trace is a leading multimedia and digital platform dedicated to Afro-urban music and cultures, as well as to the success of young people and artists. Trace regularly engages 350 million fans in 190 countries through entertainment and empowerment platforms.
More info on www.trace.plus | Download the free Trace+ app on the App Store and Google Play.
ABOUT AIRTEL AFRICA
Airtel Africa is a leading provider of telecommunications and mobile money services, with operations in 14 Sub-Saharan African countries. Airtel Africa’s integrated offering provides national and international mobile voice and data services, as well as mobile money services to more than 156 million customers. The company’s strategy is to deliver an exceptional customer experience across its operations and increase digital and financial inclusion to transform the lives of Africans, in line with our corporate purpose.
For more information, please visit our website: https://airtel.africa/ or follow us on LinkedIn.
ABOUT JOHNNIE WALKER
Johnnie Walker is the world’s leading Scotch whisky brand* (IWSR 2023) and the leading international spirits brand* (IWSR 2023 – relative market share), enjoyed in over 180 countries. Since the time of its founder, John Walker, the blenders of its whiskies have focused on taste and quality. The current range of award-winning whiskies includes Johnnie Walker Red Label, Blonde, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together, they account for over 22 million cases sold each year (IWSR, 2023). Johnnie Walker is also the best-selling and trendiest scotch (Drinks International, 2024).
ABOUT DIAGEO
Diageo is a world leader in alcoholic beverages, with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on the London (DGE) and New York (DEO) stock exchanges, and its products are sold in over 180 countries. For more information on Diageo, its community, brands and performance, visit www.diageo.com. For information on responsible consumption, visit www.DRINKiQ.com. Celebrating life, every day, everywhere.
ABOUT TANZANIA & ZANZIBAR
Home to the magnificent Zanzibar archipelago, Tanzania is a country rich in cultural and natural diversity. Tanzania offers a unique blend of adventure, history and beauty. Zanzibar, its jewel, combines this natural splendor with a vibrant cultural heritage, influenced by African, Arab and European traditions. Together, Zanzibar and Tanzania offer visitors an unforgettable experience where music, nature and culture converge.
ABOUT MORA RESORT ZANZIBAR
Mora Zanzibar, a flagship brand in the TUI Hotels & Resorts leisure portfolio, is located on the beautiful shores of Muyuni Beach, offering an exceptional fusion of relaxed luxury and contemporary elegance. With 250 beautifully designed suites, the Mora offers the perfect balance between modernism and a refined, comfortable ambience, creating an effortless haven for relaxation. The Mora Zanzibar seamlessly blends world-class hospitality with the natural beauty of Zanzibar, providing an unforgettable setting for the prestigious Trace Awards and Summit, a celebration of African music and culture.
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