Prime Video has implemented a restructuring that includes a reduction in funding for original Nigerian content and a downsizing of its local staff. This move is part of a broader strategy to shift focus towards European countries.
According to a report in Variety, existing shows from the region that have been approved and commissioned, such as “Ebuka Turns Up Africa,” will continue production. However, in light of the new focus on European countries, Prime Video may not greenlight new original content from Sub-Saharan Africa, the Middle East, and North Africa for the time being.
This development coincides with the recent departure of Nollywood actress and producer, Kemi “Lala” Akindoju, from her role at Prime Video. In a statement, she mentioned leaving her role at Amazon and expressed excitement for her upcoming journey.
Kemi “Lala” Akindoju served as the Senior Movies Creative Executive for Nigeria at Prime Video.
In an email obtained by Variety, Barry Furlong, Vice President of Prime Video Europe, explained that the decision to shift focus was made after a thorough evaluation of the streaming giant’s business. Furlong mentioned the aim to prioritize resources on aspects that are most significant for customers. The adjustments to the operating model are intended to enhance operational efficiency, agility, and focus on areas that contribute to the highest impact and long-term success.