Meghan Markle Reveals New Brand Name: “As Ever”

Meghan Markle has rebranded her lifestyle business, changing the name from American Riviera Orchard to As Ever. The Duchess of Sussex, 43, shared the news just days before the release of her Netflix series With Love, which debuts on March 4. The new name signifies a major step forward in her career and aligns with her upcoming cooking, gardening, and entertaining show.

In an Instagram video shared on February 18, Meghan revealed the rebranding and the launch of a fresh website for As Ever. The site features a sweet new photo of her daughter, Princess Lilibet. Meghan introduced the announcement with a brief cameo from her husband, Prince Harry, who helped her start the recording.

Meghan explained why she chose As Ever, saying, “Last year, I thought, ‘American Riviera’ was a great name because it’s my neighborhood, but it limited me to products only grown here.” She went on to share how Netflix’s partnership not only supported her show but also the business. “I’ve been waiting for a moment to share the name I secured in 2022, and this is it: As Ever.“

Meghan emphasized that As Ever is a continuation of her previous blog, The Tig. “As Ever means as it’s always been. I’ve always loved cooking, crafting, and gardening, and now I can finally share that with you again,” she said. She hinted at future products, including fruit preserves, saying, “Jam is my jam, but there are many more products to come, and I can’t wait to share them with you!”

Read Another Story – Doechii Slams Lip-Syncing Rumors