The Duchess of Sussex has launched what appears to be a new lifestyle brand, American Riviera Orchard.

The surprise unveiling was made on Thursday with a new Instagram account and web page containing few details.

Meghan closed her former lifestyle brand, The Tig, upon her engagement to marry the Duke of Sussex.

Since stepping back from official royal duties, she has embarked on media ventures, many aimed at female audiences.

There are few details about the new brand available.