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Master P and Snoop Dogg sue Walmart over cereal sabotage claim


February 8, 2024

American rappers Snoop Dogg and Master P are suing supermarket giant Walmart and a food manufacturing company for sabotaging their cereal brand.

A lawsuit filed on Tuesday accuses Walmart and Post Consumer Brands of hiding boxes of Snoop Cereal and incorrectly saying it was out of stock.

Lawyer Benjamin Crump called it a “blatant disregard” of a black-owned business.

In statements, both companies point to low sales of the product.

Walmart said it has a “strong history of supporting entrepreneurs” and “many factors affect the sales of any given product”, but would “respond as appropriate with the court” once it had seen the full complaint.

Snoop Dogg and Master P founded their own food company, Broadus Foods, in 2022. According to its website, it produces breakfast cereals, pancake mix, maple syrup and more.