GinjaBet, a new tech-driven betting platform, has officially launched in Nigeria, naming popular rapper Blaqbonez as its first brand ambassador to connect with the country’s youthful and digital-savvy audience.
At the launch in Lagos, CEO Joe Richa said GinjaBet was built over nine months of research with a user-first design focused on speed, safety, and innovation. “Designed in Nigeria for Nigerians, with global expertise behind it,” he noted, highlighting features like instant payouts, real-time bet editing, and a seamless digital interface.
GinjaBet distinguishes itself with unique features such as mid-game bet editing, automated instant withdrawals, and 24/7 customer support—aimed at giving users more control and transparency.
Chairman of the Lagos State Lottery and Gaming Authority, Mr. Bashiru Areh, praised the platform’s innovation and regulatory compliance. “Lagos offers the best ROI for gaming in Africa. With GinjaBet’s approach, I’m confident they’ll thrive,” he said.
Gift Tuadibofa, Executive Secretary of the Association of Nigerian Bookmakers, emphasized responsible betting. She lauded GinjaBet’s tech-forward, community-focused strategy as reflective of the industry’s future.
By partnering with Blaqbonez, GinjaBet aims to tap into youth culture and build an engaged digital community. The platform is now live at https://m.ginjabet.com/en, promising a secure, mobile-first experience as Nigeria’s betting industry continues to expand.
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