Don Jazzy revealed that about $4–5 million went into promoting Rema’s hit Calm Down across global markets. He explained during an interview that the team invested heavily in marketing, international promotion, and strategic rollout plans to secure the song’s worldwide success.
According to him, the massive push helped the track dominate major charts and streaming platforms, driving its record-breaking milestones. His comments highlight the rising cost of taking Nigerian music to the global stage and the level of commitment required to compete internationally.
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