fbpx Deji Awokoya - General Manager | The Beat 99.9 FM

Deji started out his professional career at SONY EUROPE as a Market Analyst responsible for the UK market right after completing his master’s programme at Cranfield School of Management. Deji moved into the contracting sphere, where he had various senior analyst roles with various blue chip companies such as NPD and WALT DISNEY, just to name.He was head hunted by DunnHumby, which is an international marketing Consultancy that handles all the Strategic marketing and corporate planning for TESCO worldwide to manage TESCO’s customer loyalty scheme in the UK. He was with DunnHumby for a couple of years and made a mark by being part of various teams, which managed to increase the revenue for this major client to a record GBP400million in the process introducing new engagements for the brand such as Tesco Direct.He moved to Nigeria in 2007, to join Megalectrics Limited, as the General Manager, and has been showing his prowess by getting the station and the brand in the consciousness of the listening public in record time.

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