fbpx Jack Daniel Takes Club Owners & Media Partner On A One Of A Kind Jack Experience | The Beat 99.9 FM

The invited guests; Frank Okamigbo (The Place Lounge Lekki), Charles Okpaleke (Play, Abuja), Shina Peller (Quilox Night Club), Niran Odulana (Road Runners Night Club, Yaba), Abubakar Atodo Isah (Caribbean Lounge Abuja) and Chris Ubosi (CEO/Chairman Megalectrics Limited), departed Lagos on June 1st 2015. They were pumped and excited for their trip to Lynchburg Tennessee for a one of a kind Jack Daniel’s experience, and the purchase of their individually selected and personalized barrels of Jack Daniel’s Single Barrel.

On arrival at Nashville Tennessee, the guests received a hearty welcome by the Jack Daniel’s officials who treated them to some southern hospitality over a mouthwatering Jack Daniel’s infused barbeque dinner at the Hard Rock Café. The following day, the guests took a coach to Lynchburg Tennessee, the home of the Jack Daniel’s Distillery. On arrival at Lynchburg they met the master distiller, Jeff Arnett and his team who took the guests on a very thorough tour of the grounds. The guests were shown the oldest building in the distillery that housed Jack Daniel's office. It has been maintained in the same condition since his death.

 

 

They were then shown how the barrels were made; each Jack Daniel’s barrel is unique in that no two barrels are made from the same wood and for that reason no two barrels taste the same. The grooves within the barrel help age the whiskey as they add richness and depth to the taste. Later on, they were taken into the mellowing unit where a special mellowing display was set up just for them. Here they learnt about the art of charcoal mellowing and how each drop of Jack Daniel’s whiskey is then slow dripped through 10 feet of sugar maple charcoal for that smooth signature finish that makes the whiskey, Tennessee whiskey.
 

Following the charcoal mellowing display, the guests were taken to the tasting unit for the selection of their barrels during the tasting session where they were educated on the different variations of Jack Daniel’s whiskey.  Afterwards, guests were able to choose a barrel, which was personalized with their club names. They ended the day with a meal at the world famous Mary Bobo’s boarding house, known internationally as one of Jack Daniel’s favorite restaurants.