It was as simple as setting up a DIY business and finding the most work to impress Lord Sugar and win the task. But it was such a failure, three contestants have been fired on The Apprentice this week. April Jackson, Elle Stevenson and Mergim Butaja have all been kicked out of the competition to win investment from Lord Sugar.
But what went so wrong? "Somebody nearly had to close down their shop," laughed Mergim, who admitted that the failure of the task is down to his inability to operate "a screwdriver"."I told the lady she needs to change her wall, but really it was me, I dug a massive hole into her wall. I got asked at the beginning of the day, 'Who's done DIY?' I put my hand up and said, 'I don't know how to use a screwdriver.' What happened? I didn't know how to use a screwdriver and I messed up some lady's world, didn't I?". Elle's business pitch to Lord Sugar was in construction, but she said she doesn't really know how she "ended up there". "When we were in the cafe and we were talking about the fact that we'd lost, I was like, 'Yep, it was my fault. Sorry.' I didn't want to bring anyone back anyway. That wasn't really my style. That was not what I wanted to do because I genuinely believed that the failure of the task was down to me."
But it's not all bad news for The Apprentice trio. Elle says she now just wants to write children's books after one of the tasks on the show. "That's all I want to do. I just want a nice house with a fire and write about dragon hybrids and stuff." Mergim's business plan has "changed slightly", but he has set up his own business which is a transfer agency, specialising in selling businesses. April, who was once Miss Jamaica, said that despite being fired she was definitely serious about winning the show. "Since the show, luckily I've had other investments, so I launched my business last night and I have no regrets."