Panelists On The ' Evolution Of Influencers'[/caption]The significance of Social Media to the Nigeria Music Industry, its encounters, as well as its benefits, formed the center of discourse when Lagos Urban radio station, the Beat 99.9 FM hosted major Stakeholders to the Music Conference of the 2016 Social Media Week Lagos. In his welcome address, Mr. Deji Awokoya (General Manager, the Beat 99.9 FM) mentioned that the conference was to further highlight the ideas and insights hooked on the impact that the Social Media and Technology do have on businesses, societies and local culture, with music as a major focus.
The Conference which attracted for conversation, industry power houses, in the likes of Obi Asika (Founder, Dragon Africa), Audu Maikori (President, Chocolate City) and Wayne Burrows (President, ByStorm Entertainment), also had in attendance Lanre ‘El-Dee Da-Don’ Dabiri, who held a DEMO session of the software, PLAY DATA. Discussed by groups of distinguished panelists at the conference which held on Wednesday February 24, at the Landmark Events Centre, Victoria Island, was The Future of Music in Africa, The Evolution of Influencers, Getting ‘’Paid In Full’’ in this ‘’The Internet of Free’’ Era and I Know When The Music Streams…..It Can Only Mean One Thing, A Keynote presentation, Radio – The Future of Story Telling? was delivered by Emily Kasriel, Head of Editorial partnerships and special projects, BBC,
Other notable panelists who participated include Lanre ‘’Sound Sultan’’ Fasasi, MI Abaga, Priye Isokari (CEO, Aristocrat Records), Chinedu Chukwuji (CEO, COSON), Omotayo George (MTN), Tola Odunsi (Cloud 9), Teju Ajani (Youtube) Efe Omorogbe, Osibo Imhoitsike and John Omisesan. The SMW Music Conference panel sessions were moderated by Beat FM’s OAPs; Chris “Razor” Oluigbo, Gbemi Olateru–Olagbegi, Osikhena Dirisu and Douglas Jekan.