Activision is claiming the biggest entertainment launch of the year with Call of Duty: Black Ops III. Not just in gaming. According to the game maker, it's bigger than any film, music or book launch in 2015. Since its release on 6 November the new Call of Duty instalment has been beating records left, right and centre. During its opening weekend the game brought in over $550m (£362m) in worldwide sales. This beats 2015's blockbuster hits such as Jurassic World and Furious 7 and chart topper Mark Ronson's Uptown Funk. "The Call of Duty: Black Ops III launch is bigger than any game, any movie, or any entertainment launch this year," says CEO of Activision, Eric Hirshberg."But more importantly, our fans are engaging more deeply with the franchise than ever before. In fact, so far, people are playing Black Ops III for more hours per player than any Call of Duty game on record," he said.

 

In just three days, more than 75 million hours were played online. Live video platform Twitch says Black Ops III is the number one most streamed and most viewed game launch in 2015. So what's Black Ops III about all about? The twelfth entry in the franchise, Call of Duty: Black Ops III is the first to be released entirely for next-gen consoles. Set in 2065, the game takes place 40 years after the events of Black Ops II. With the advancement of science and technology, players are invited to fight against a whole new breed of enemy. Robotics are in the battlefield and the black ops squad now have super soldier capabilities.

 

This however isn't the first time Activision has laid claim to a gaming record. Call of Duty: Black Ops II was believed by the publisher to have day-one shipments that were the largest for any game ever!!  The company reported sales figures of over $500 million (£329m) in the US alone. That figure was beaten by the release of Grand Theft Auto V.   You played it?! Is it really the best game you've played thhis year, better than the ebst book you read?? what was your experience, do share with us. 

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